Optometry CEO

As an optometry CEO, I have found that making decisions regarding the compensation of associates can sometimes be difficult.  There is a battle between an investment payoff and the desire to build a good strong team.  I am a fan of the latter.  I believe that building a team is more

important than making the most off an associate.  From experience I have found that paying an associate good results in a great team player.  Think about the times that you were compensated very fair for something that you did and how you put 110% into that job.  Now think of the time where you knew that you needed the money so you were willing to work for less than what you deserved.  Did the employer get the same person in both scenarios?  By human nature, I would say the employer did not.  That is why it is extremely important to pay your associate good.  The numbers that have been thrown around are anywhere between 18-25%, which includes compensation and benefits.  This would be a percentage off of gross collected production.

Again, an associate that is worth having is worth paying top dollar for.  Our office has a great associate that has we compensate very well.  This eye doctor has exceeded our expectations and we now have a long-term member of our team.